Resembling a small town Anthropologie, Dad’s Primitive Workbench always keeps customers coming back for more. The signature scent that blends butter and maple syrup wafts through the store and florals with touches of greenery adorn the walls. Owner Charlie Clay greets customers by name and spends the majority of his time making the store a home away from home for his guests.
Dad’s Primitive WorkBench has been a Marietta staple since its opening six years ago. When it originally opened, Charlie kept the store stocked with antiques, home décor and a small selection of accessories. As with any good store, Dad’s Primitive Work Bench has grown and changed with the times. After Chip and JoAnna Gaines became household names, Charlie started to include more of the farmhouse and industrial styles.
It’s important to Charlie that customers’ needs are being met. Now, this includes their fashion needs as Charlie has expanded into a women’s clothing boutique as well.“Clothing and jewelry are fun and they make you feel good. I use my mom and my sister for inspiration, and the customers too as I’ve grown,” he said.
Charlie truly knows his customers, and that is crucial as he expands his clothing business into a monthly subscription box. Charlie handpicks the perfect items for each customer to help them grow their own personal style. Although wide-legged, high-waisted overalls aren’t for everyone, he knows who they are for and – that they should definitely be wearing them.